adidas Las Vegas Grand Opening

April 2025

Partnered with creative directors and retail teams to build motion guidelines, templates, and deliverables for the launch of adidas Las Vegas. Developed dynamic content for large-scale LED displays, including ads featured on the Aria and other major Strip displays. The store’s curved LED facade is now one of the largest on the block, engaging both street-level crowds and fast-moving traffic.

The opening campaign had 10,944 plays with 7,831,442 impressions.

As a frequent traveller to the city, working on a project for what I consider the west’s equivalent of Times Square was an absolute dream.