CASE STUDY 001MOTION SYSTEM · LED · RETAIL LAUNCHAPRIL 2025
adidas Las Vegas
DidMotion guidelinesTemplatesLED deliverablesAtadidas Studio ALead motion designerWithCreative directorsRetail teamsWhereAria + Strip displays
Bringing a new retail experience to life through opening-weekend graphics, environmental motion, and a scalable toolkit.
Partnered with creative directors and retail teams to build motion guidelines, templates, and deliverables for the launch of adidas Las Vegas.
Developed dynamic content for large-scale LED displays, including ads featured on the Aria and other major Strip displays.
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As a frequent traveller to the city, working on a project for what I consider the west’s equivalent of Times Square was an absolute dream.
Opening Weekend
- The Problem
- Opening day was fast approaching, and the team needed motion guidelines and a toolkit ready in time. Then it all had to stand out on the Strip, where every surface is already shouting.
- The Solution
- Let the campaign visuals breathe and speak for themselves. Type stayed minimal and inside brand guidelines, so the imagery did the work at any size.
- The Execution
- I partnered with the retail teams to test everything at smaller scales before it went big, and built a deep bench of alternate lockups so every screen, from the mobile LED billboard trucks to the storefront wall, had a version that fit.
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